For business owners, marketing & PR pros, agents, freelancers and anyone looking to create a brand presence online the question isn't IF they should use social media, it's HOW. Like your phone and website, social media is now a cost of doing business—a necessity to compete in today’s business environment.

The Social Media Marketing Basics Workshop is a full-day course that teaches you what you need to know to start using social media for your business today. The lessons build a foundation of social media knowledge starting with the essentials and incorporating how-to lessons and specific tactics that can help you build a smart, targeted, goal-focused social media program that will bring long-term results. It will also teach you how to streamline your social media program to save time and money.

AFTER THIS CLASS YOU WILL:

• Know the types of social media and how to use them
• Understand how social media impacts your business—whether you currently use it or not
• Know how to use social media to generate traffic, conversions & new business
• Understand basic tracking, measurement & conversion tactics
• Take home a list of ideas & tactics for your business that you can start using today

WE WILL COVER:

• How-to lessons on the major social media like Facebook, Twitter, LinkedIn, YouTube & blogs
• Usage guidelines that all social media users NEED to know
• Tools and tricks used by the pros to save time and streamline your social media activities
• Basics of Search Engine Optimization (SEO)
• Building a social media strategy that integrates with your existing marketing & PR efforts
• How to measure Return on Investment (ROI)
• Social media case studies—learn from past successes and failures

WHO SHOULD ATTEND:

• Business owners
• Marketing & PR professionals
• Agents
• Brokers
• Consultants
• Freelancers
• Social media "beginners"
• Students & recent grads
• Anyone who wants to start at the beginning and learn about social media for business

Additional Workshop Dates:

July 23, 2010

August 26, 2010

TESTIMONIALS:

"With the business world changing so quickly, this course is the perfect way to to see “the big picture”.  Kristen has a knack for disseminating the most vital information and show you how to effectively to improve your business or company with Social Media. If you are unsure how to successfully use Social Media for your business, then this is the class for you."

~Michael, Norwegian Cruise Lines

“The Social Media Basics workshop is a crash course on everything your business needs to establish an engaging online presence.  Not only was Kristin very patient and thorough in answering all of our questions, but she also provided informational reference material that made my job much easier. From Twitter best practices to SEO tracking tools, I gained a much better understanding of how to interact with our target demographic, drive traffic to our business website, and make connections with leaders in the mobile industry. Thank you, Kristin!”

~Meg, Shooger Mobile Marketing